3) What have you learnt from your audience feedback?

From the very start of our project it was important to collect audience feedback to help us create the best product we could. By asking other peoples opinions it enabled us to target wider audiences of different ages and genders. We carried this out for all of our three products using the comments we gathered to improve them, catering to everybodys tastes.

The poster was an essential part of our advertising as it was the face of the film. This still image needed to create suspense, enigma, and an eerie feel, letting the audience know it was a horror film with out giving to much away. Initially the background was white as we assumed that this would make the picture stand out, making it eye catching for the audience. However, after asking people what they thought of this they disagreed on the grounds that a black background would be more effective as they associate black with death and fear. Therefore it would be more appropriate for a poster advertising a horror film.
People also commented that they thought it would be effective to have more than one image on the poster. We considered this however decided against it as we personally felt it would be to busy for the genre we were trying to portray. As the film poster was of the horror genre we felt that less was more, and that keeping it simple would have a greater impact.
Audience feedback for this was also vital as it assured us of what the audience did like and what was effective. We learnt that the idea of having one character with their eyes open and the rest closed was effective as it showed that she was different from the other characters, however the audience weren't informed as to why. This made them curious, therefore making them want to watch the film to find out.

It was also important that we got feedback for our magazine cover. Throughout our research we discovered that it was important not to make our cover to busy as that would draw attention away from the film. It was important that we got the balance just right as if it was to bare it would make it boring. By asking our audiences for their opinions we learnt that originally it was to bare, and by adding things such as a puff and our film tagline, we could make it more interesting for the reader.
Some people also commented on the fact that the title of the film was unclear against the background of the magazine cover. We experimented with this giving it a glow behind it, however decided against it as we felt it made it to cartoon like. Although it did make it clearer we felt that it took the eeriness away therefore, we decided to keep it as it was.

Without this feedback it would have been impossible to create our products as it is important to make sure it is to everybodys taste. Many of the comments made were ones that we may not have initially though of, therefore broadening our minds and forcing us to cater to every ones interest's, not just our own. Although we were following the typical codes and conventions, this would prove pointless if it did not attract our target audience therefore making it even more vital that we listened and took on board their ideas.